Toyota Century 2025 Unveiled – Luxury SUV with Bold Design, Hybrid Power & Next-Gen Tech

2025 Toyota Century SUV First Look: The 2025 Toyota Century SUV redefines ultra-luxury in the full-size segment, blending Japanese craftsmanship with cutting-edge hybrid innovation for those who demand chauffeured elegance on any terrain. Debuting at the Japan Mobility Show on October 25, 2025, as a concept previewing Toyota’s new bespoke luxury brand above Lexus, this flagship SUV elevates the Century nameplate with a plug-in hybrid powertrain and privacy-focused features. Priced around ¥25 million (approximately $170,000 or ₹1.42 crore in India via imports), it positions itself against the Bentley Bentayga and Rolls-Royce Cullinan, offering serene refinement, advanced safety, and a spacious rear executive suite. With all-wheel drive and a low-slung coupe-like profile, the Century SUV isn’t just powerful—it’s a statement of poised sophistication for global elites.

Debut and Heritage: A Luxury Evolution at Japan Mobility Show

Toyota unveiled the Century SUV concept on October 25, 2025, at the Japan Mobility Show, marking the first SUV iteration of its iconic limousine lineage since the sedan’s 2018 revival. Rooted in the 1967 original—Japan’s “car for the Emperor”—this model expands the brand into a standalone luxury division, emphasizing bespoke customization and sustainability. Production begins in late 2025 at Toyota’s Motomachi plant, with initial sales in Japan and select markets like China (via Lexus network) by mid-2026; India follows in Q3 via CBU imports. The concept hints at a 2026 full reveal, with over 80% of interest from executive transport sectors.

Launch highlights:

Global debut: October 25, 2025 (Japan Mobility Show)
On-sale: Mid-2026 (Japan/China); Q3 2026 (India est.)
Platform: GA-L for enhanced rigidity and handling
Target markets: Japan, China, India, Europe

This expansion honors the Century’s royal legacy while embracing Toyota’s hybrid future.

Game-Changing Design: Elegant Coupe-Like Stance with Bespoke Flair

The Century SUV concept adopts a low-slung, two-door coupe silhouette—distinct from the upright Japanese-market version—measuring 5,200mm long with a 3,100mm wheelbase for balanced proportions. Its handcrafted aluminum panels feature a signature spindle grille in polished chrome, slim LED matrix headlights with adaptive beams, and flush door handles for seamless aerodynamics (Cd 0.30). The rear boasts slim taillights and a subtle diffuser, with 22-inch turbine alloys in diamond-cut finish. Bespoke options include hand-stitched leather exteriors and deployable running boards, available in six shades like Midnight Black or Pearl Ivory.

Design strengths:

Pros: Bespoke customization; low roofline enhances sporty elegance
Cons: Two-door limits practicality; high price for exclusivity

The suicide rear doors facilitate easy executive access, emphasizing its chauffeur-driven ethos.

Exterior Dimension	Specification
Length/Width/Height	5,200 / 1,950 / 1,700 mm
Wheelbase	3,100 mm
Ground Clearance	200 mm (adaptive air suspension)
Approach/Departure	22° / 24°

Powerful Plug-In Hybrid: V6 Efficiency with Silent Torque

The heart is a 3.5L V6 plug-in hybrid pairing a twin-turbo petrol engine with front/rear electric motors for 406 hp total and 700 Nm torque, routed via a one-speed e-CVT to E-Four AWD. It sprints 0-100 km/h in 5.8 seconds with a 69 km EV-only range (WLTP), blending seamless mode switches for whisper-quiet cruising. Adaptive air suspension adjusts ride height by 40mm, while torque vectoring ensures poise on snow or sand. Fuel economy: 20 km/l combined (hybrid mode), prioritizing luxury over outright speed.

Powertrain Option	Horsepower	Torque (Nm)	Drivetrain	Est. MPG (Comb)
3.5L V6 Plug-In Hybrid	406	700	e-CVT AWD	20 km/l

The system’s regenerative braking feeds a 18.1 kWh battery, enabling short zero-emission jaunts.

Luxury Interior: Executive Suite with Bespoke Serenity

The cabin seats four in opulent Nappa leather (hand-stitched Wasou fabric accents), with rear executive chairs featuring massage, ottomans, and a 27-inch central 4K screen for streaming. Ambient lighting shifts through 64 colors, while a rear mini-fridge and deployable tables elevate indulgence. Noise insulation hits 25 dB at highway speeds, with wool carpets and silk headliner for tactile bliss. Cargo: 450L behind seats, expanding to 1,200L folded.

Interior highlights:

Seating: 4-passenger; powered recline/ottomans
Storage: Refrigerated console; hidden compartments
Materials: Nappa leather, Wasou silk

It’s a rolling sanctuary, with privacy glass standard.

Interior Dimension	Measurement (mm)
Front/Rear Legroom	1,050 / 1,100
Cargo (Seats Up/Down)	450 / 1,200 L
Headroom (Row 1)	980

Smart Tech: Toyota T-Connect with Bespoke Controls

A 14-inch central touchscreen orchestrates Toyota T-Connect, offering OTA updates, cloud navigation, and voice commands in multiple languages. Rear passengers access a dedicated 27-inch display with Netflix integration, while the 12.3-inch digital cluster shows drive modes. JBL 23-speaker audio (2,000W) with noise cancellation envelops in sound, and 5G Wi-Fi supports eight devices. Bespoke apps allow seat adjustments via biometric scans.

Tech essentials:

Infotainment: 14-inch T-Connect
Audio: 23-speaker JBL, Hi-Res
Connectivity: 5G Wi-Fi, Bluetooth 5.3
Unique: Biometric personalization

The system anticipates needs, like pre-heating seats via geolocation.

Tech Feature	Availability
Touchscreen Size	14-inch front; 27-inch rear
Wireless CarPlay/AA	Standard
Audio Speakers	23 (JBL)
HUD	10-inch full-color

Safety Innovations: Toyota Safety Sense P-Series

Every Century SUV includes TSS P: pre-collision with night-time detection, lane-tracing, and adaptive cruise with curve speed reduction. New: Rear privacy dimming (three-stage: clear/semi/opaque) and 360-degree cameras with washer jets. Up to 12 airbags, plus e-Axle torque control for stability. Projected 5-star JNCAP ratings.

Safety checklist:

Core: TSS P full suite
Sensors: LiDAR + radar fusion
Airbags: 12 (incl. knee/center)
Extras: Emergency occupant alert

It’s a vigilant guardian, minimizing distractions.

Safety Rating	Projected Score
JNCAP Overall	5 stars
Airbags Total	12
ADAS Levels	Level 3 capable
Parking Aids	360-camera + automated valets

Pricing and Verdict: Exclusive Elegance at a Premium

Base starts at ¥25 million (~$170,000), with bespoke options adding ¥5-10 million (India est. ₹1.42-2 crore). Rivals: Bentayga ($200,000) lacks hybrid serenity.

Trim Estimate	Price (¥ Million)	Key Highlights
Base SUV	25	Hybrid AWD, leather seats
Executive	30	Rear screen, massage chairs
Bespoke	35+	Custom fabrics, biometrics

The 2025 Toyota Century SUV concept heralds a game-changer in luxury, fusing powerful hybrid poise with bespoke design and tech that anticipates every whim. Its elegant stance and serene cabin outshine rivals in subtlety, though exclusivity limits accessibility. Minor quibbles like two-door practicality fade against its imperial refinement. For those redefining success on wheels, this first look promises transcendent travel—watch for the 2026 production reveal.