2025 Toyota Century SUV First Look: The 2025 Toyota Century SUV represents a pinnacle of Japanese luxury engineering, transforming the iconic Century sedan into a sophisticated chauffeur-driven SUV that seamlessly blends tradition with innovation. Revealed at the Japan Mobility Show on October 25, 2025, as a concept previewing Toyota’s new ultra-luxury division, this flagship vehicle emphasizes serene rear-seat opulence, advanced hybrid efficiency, and bespoke customization. Priced starting at approximately $170,000 (around ₹1.42 crore in India via imports), it challenges European elites like the Rolls-Royce Cullinan and Bentley Bentayga with its understated elegance, 406 hp plug-in hybrid system, and exclusive production limited to a few hundred units annually. Designed primarily for Japan but eyeing select global markets, the Century SUV redefines premium travel as a mobile sanctuary of refinement and discretion.
Unveiling the Icon: Heritage Meets Modern Ambition
Toyota debuted the Century SUV concept on October 25, 2025, at the Japan Mobility Show, expanding the revered Century lineage—originally the “Emperor’s car” since 1967—into the SUV realm. This move signals a dedicated luxury arm above Lexus, focusing on handcrafted exclusivity and sustainability. Production ramps up late 2025 at the Motomachi facility, with initial deliveries in Japan and China by mid-2026; India follows in Q3 via CBU for ultra-high-net-worth clients. The concept’s design philosophy, “Omotenashi” (heartfelt hospitality), prioritizes rear passengers, with suicide doors opening 75 degrees for effortless entry.
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- Global debut: October 25, 2025 (Japan Mobility Show)
- On-sale: Mid-2026 (Japan/China); Q3 2026 (India est.)
- Platform: TNGA-L for superior rigidity and quietness
- Production: Limited to ~300 units/year initially
This positions the Century SUV as Toyota’s most prestigious offering, with 90% of interest from executive and diplomatic sectors.
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The Century SUV concept adopts a low-roof, elongated coupe-like profile measuring 5,200mm long and 1,950mm wide, with a 3,100mm wheelbase for balanced poise. Its hand-formed aluminum body features a signature chrome spindle grille, slim LED matrix headlights with adaptive high beams, and flush door handles that retract seamlessly. The rear boasts minimalist taillights and a subtle diffuser, complemented by 22-inch turbine-pattern alloys. Bespoke elements like hand-stitched leather accents on the exterior and deployable side steps underscore its artisanal roots. Available in six muted shades such as Pearl Ivory or Midnight Black, it exudes quiet authority.
Design strengths:
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- Cons: Limited to four seats; exclusivity limits availability
The three-stage dimming privacy glass transforms the rear into a private haven.
| Exterior Dimension | Specification |
|---|---|
| Length/Width/Height | 5,200 / 1,950 / 1,700 mm |
| Wheelbase | 3,100 mm |
| Ground Clearance | 200 mm (air suspension adj.) |
| Approach/Departure | 22° / 24° |
Premium Powertrain: Plug-In Hybrid Serenity
Powering the Century SUV is a sophisticated 3.5L V6 plug-in hybrid, combining a twin-turbo petrol engine with front/rear electric motors for 406 hp and 700 Nm torque, delivered via a one-speed e-CVT to E-Four AWD. It achieves 0-100 km/h in 5.8 seconds with a 69 km EV-only range (WLTP), enabling silent urban glides. Adaptive air suspension adjusts height by 40mm for optimal comfort, while torque vectoring ensures composed handling. Fuel economy reaches 20 km/l combined, prioritizing whisper-quiet operation over raw speed.
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|---|---|---|---|---|
| 3.5L V6 Plug-In Hybrid | 406 | 700 | e-CVT AWD | 20 km/l |
Luxury Interior: Rear-Seat Opulence Redefined
The cabin accommodates four in bespoke Nappa leather with Wasou silk accents, featuring fully reclining rear executive chairs with massage functions, ottomans, and a 27-inch 4K central screen for entertainment. Ambient lighting cycles through 64 hues, while a rear mini-fridge, deployable tables, and wool carpets evoke a tatami room serenity. Noise levels drop to 25 dB at highway speeds, with a 450L cargo area expandable to 1,200L.
Interior highlights:
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- Storage: Refrigerated console; hidden drawers
- Materials: Nappa leather, silk headliner
It’s a chauffeur’s dream, with biometric personalization.
| Interior Dimension | Measurement (mm) |
|---|---|
| Front/Rear Legroom | 1,050 / 1,100 |
| Cargo (Seats Up/Down) | 450 / 1,200 L |
| Headroom (Row 1) | 980 |
Smart Tech: T-Connect with Bespoke Integration
A 14-inch central touchscreen governs T-Connect, supporting OTA updates, cloud navigation, and multi-language voice commands. Rear occupants enjoy a dedicated 27-inch display with Netflix and climate controls, paired with a 23-speaker JBL system (2,000W) featuring noise cancellation. 5G Wi-Fi connects eight devices, and biometric scanners adjust settings per occupant.
Tech essentials:
- Infotainment: 14-inch T-Connect
- Audio: 23-speaker JBL
- Connectivity: 5G Wi-Fi, Bluetooth 5.3
- Unique: Geofencing for pre-arrival prep
Anticipatory AI enhances the “Omotenashi” experience.
| Tech Feature | Availability |
|---|---|
| Touchscreen Size | 14-inch front; 27-inch rear |
| Wireless CarPlay/AA | Standard |
| Audio Speakers | 23 (JBL) |
| HUD | 10-inch color |
Safety Innovations: Toyota Safety Sense P-Series
TSS P delivers pre-collision with night vision, lane-tracing, and adaptive cruise with curve assist. Innovations include three-stage privacy dimming glass and 360-degree cameras with LiDAR fusion. Up to 12 airbags and emergency occupant evacuation ensure 5-star ratings.
Safety checklist:
- Core: TSS P suite
- Sensors: LiDAR/radar; auto-valet parking
- Airbags: 12 (incl. knee/center)
- Extras: Rollover mitigation
Vigilant yet unobtrusive protection.
| Safety Rating | Projected Score |
|---|---|
| JNCAP Overall | 5 stars |
| Airbags Total | 12 |
| ADAS Levels | Level 3 |
| Parking Aids | 360-camera + auto |
Pricing and Verdict: Exclusive Refinement at a Steep Premium
Base at $170,000, with bespoke options to $200,000+ (India est. ₹1.42-1.68 crore).
| Trim Estimate | Price (USD) | Key Highlights |
|---|---|---|
| Base SUV | 170,000 | Hybrid AWD, Nappa leather |
| Executive | 185,000 | Rear 27-inch screen, massage |
| Bespoke | 200,000+ | Custom silk, biometrics |
The 2025 Toyota Century SUV concept heralds premium luxury with elegant design and smart tech that anticipates needs. Its hybrid serenity and rear-focused opulence outclass rivals in subtlety, though exclusivity curbs accessibility. Minor limitations like seating fade against its masterful poise. For elite chauffeured journeys, this first look embodies transcendent elegance—eagerly await production.